Buyer Utility Map

Buyer Utility Map

Buyer utility map is a tool that help visualize the journey of the buyer against different criteria. It consists of two dimensions; the buyer experience cycle and the utility levers. You can easily see areas where the industry is focusing Continue reading Buyer Utility Map

Maloneys Diffusion of Innovation

Maloneys Diffusion of Innovation

Maloney’s diffusion of innovation shows the innovation lifecycle. There are four main components that help spread innovation and include the innovation itself, communication methods time, and a social system.

Competitive Analysis Table

Competitive Analysis Table

A competitor analysis table summarizes the main similarities and differences between your business and that of your competitors. You can compete more effectively after you have a good understanding of how your competitors operate and what their strengths and weaknesses Continue reading Competitive Analysis Table

Innovation Bell Curve

Innovation Bell Curve

The diffusion of innovations curve (technology adoption curve or innovation bell curve) show the natural progression of a product through its lifecycle. The curve looks like a typical bell curve and help one understand how innovation travels from early adapters Continue reading Innovation Bell Curve

Innovation Canvas Satisfaction vs Importance Graph

Innovation Canvas Satisfaction vs Importance Graph

The below diagram is an innovation canvas that shows client satisfaction vs. importance. Strategy Canvases provide a simple way of showing how competitors acquire customers, and/or how your customers select the product or service in your category.