Buyer utility map is a tool that help visualize the journey of the buyer against different criteria. It consists of two dimensions; the buyer experience cycle and the utility levers. You can easily see areas where the industry is focusing on and ignoring, which you can capitalize on. Buyer utility map thus helps company find its Blue Ocean strategy.
What is Buyer Utility Map? The below diagram explains Buyer Utility Map. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.
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