BCG Matrix Analysis

What is BCG Matrix Analysis? The below diagram explains BCG Matrix Analysis. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

The BCG Matrix is a business framework that explains the lifecycle of products. There are four types of scenarios, Stars, Cash Cows, Dogs and Question Marks. Depending on where you are in the BCG diagram, you should follow a different strategy, including increasing investments or divesting.