Tiers of Non Customers

What is Tiers of Non Customers? The below diagram explains Tiers of Non Customers. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

There are three tiers of noncustomers that can be transformed into customers. They differ in their relative distance from your market and competitive position. So how do you capture those tiers and transform the non customers to your clients? The below diagram helps you visualize the three tiers.