BCG Advantage Matrix with Success Path

What is BCG Advantage Matrix with Success Path? The below diagram explains BCG Advantage Matrix with Success Path. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

The BCG Matrix shows that business success depends on how cash is allocated over those same products. More precisely high market shares products will also bring high margins and cash and vice versa. Cash cow, dog, star and the question mark are the key components of the BCG matrix diagram below.



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