Buyer Utility Map

Buyer utility map is a tool that help visualize the journey of the buyer against different criteria. It consists of two dimensions; the buyer experience cycle and the utility levers. You can easily see areas where the industry is focusing on and ignoring, which you can capitalize on. Buyer utility map thus helps company find its Blue Ocean strategy.

Maloneys Diffusion of Innovation

Maloney’s diffusion of innovation shows the innovation lifecycle. There are four main components that help spread innovation and include the innovation itself, communication methods time, and a social system.

Investment Asset Classes Types Explained

Investment asset classes explained in the below diagram including the three main asset classes that are equities (stocks), fixed income (bonds) and cash equivalent. There are other investment asset classes including real estate, land, commodities, cryptocurrencies and collectiables.

Digital Marketing Plan

Marketing templates on Digital marketing strategy Digital marketing plan example Digital marketing plan workbook Digital marketing planning infographics Digital marketing strategy audit/healthcheck Free digital marketing plan template Inbound marketing Quick Wins template Lifetime value spreadsheet Online customer acquisition budget spreadsheet

Create a measurement and monitoring plan (this should fit in with your KPIs). Check the success of the individual elements of your digital marketing strategy at continuous intervals.

Personalization is becoming increasingly important in digital marketing. Therefore, when it comes to defining your strategy for carrying out your plan, keep these factors in mind: Know who you want to address, what their tastes, needs, or preferences are, where are you looking to meet their expectations, etc.

Digital Marketing Plan

RFI vs RFP Explained

RFI, RFP and RFQ are vital tools that can be used to achieve a successful sourcing solution. The key difference between RFI, RFP and RFQ is that RFI (Request For Information) is a document used to collect information from different suppliers in order to decide from which supplier the company should sources products or services whereas RFP …

RFP An RFP, “Request for Proposal,” is a document that asks vendors to propose solutions to a customer’s problems or business requirements. An RFP is usually what follows an RFI; in fact, it’s rare that a company will go from an RFI to an RFQ (for reasons that will become clear below).

An RFI is a solicitation that procurement sends to a broad base of potential suppliers. Its purpose is for conditioning, gaining information, preparing for an RFP or RFQ, forming a strategy, or building a database. These facets are useful in later supplier negotiations about: Breadth and width of product/service offerings, by the supplier

RFI vs RFP Explained

Chart of Accounts Accounting Explained

A chart of accounts is a listing of the names of the accounts for recording transactions in its general ledger. Chart of accounts (COA) is an organizational tool that provides a breakdown of all the financial transactions conducted during a specific accounting period, divided into subcategories.

7Ps of Marketing

Learn everything about the 7Ps of Marketing mix, Understand why this concept is still relevant today and will be relevant for the foreseeable future. The 7Ps of Marketing is the Price, Place, Promotion, Product, People, Process and finally, Physical Evidence.

– Smart Insights What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models according to a poll on Smart Insights.

This free download explains and gives examples of all of the most useful classic marketing models . The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach. We’ve created the graphic below so you can see the key elements of the 7Ps marketing mix.

7Ps of Marketing

Competitive Analysis Table

A competitor analysis table summarizes the main similarities and differences between your business and that of your competitors. You can compete more effectively after you have a good understanding of how your competitors operate and what their strengths and weaknesses are. This should be clearly visible from the competitor analysis table.

Startup Executive Summary

In order to do so you will have to provide a solid case for your business idea which makes your executive summary all the more important. A typical executive summary for a startup company includes the following sections: The business opportunity – describe the need or the opportunity.

This executive summary is built to provide a brief overview of the purpose and goals your business/ startup aims to achieve. The template has been constructed for you to only input the designated information- by doing so you should tackle the necessary information needed to either brush up your business idea or get your investors on board.

1) The executive summary would be used for providing initial due diligence for investors. 2) The executive summary would be used for organizing the main components of a business plan for a business, or probably in your case, your startup. Why is an Executive Summary Important?

Startup Executive Summary

Innovation Bell Curve

The diffusion of innovations curve (technology adoption curve or innovation bell curve) show the natural progression of a product through its lifecycle. The curve looks like a typical bell curve and help one understand how innovation travels from early adapters through chasm to late adapters.

Different Types of Due Diligence

Due Diligence Examples include completing a property inspection before buying a house. The best due diligence processes ensure close collaboration across different departments each with its own set of due diligence type requirement including financial, commercial, M&A, vendor and customer due diligence.

network diagram

Network Diagram – What is a Network Diagram
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Create a Network Diagram – Project…
A Network Diagram is a graphical way to view tasks, dependencies, and the critical path of your project. Boxes (or nodes) represent tasks, and dependencies show up as …
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