Pestle analysis how to use the macro analysis framework

What is Pestle analysis how to use the macro analysis framework? The below diagram explains Pestle analysis how to use the macro analysis framework. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

PESTLE Analysis PESTLE analysis is a tool which determines the external marketing factors (commonly known as macro environment factors) that have an effect on the organization. The outcome of a PESTLE analysis pinpoints certain threats and weaknesses that a business might be unknowingly exposed to.

A PEST analysis includes the social, economic political and technological factors. Likewise, a macro environment encompasses these factors along with legal and environmental factors as well. The organization has no command over these external factors that affect it.

Typical economical factors of a PESTLE analysis, include: 1 Economic growth 2 Exchange rates 3 Interest rates 4 Inflation rates 5 Disposable income 6 Unemployment rates