Porter’s five forces are: 1. Competition in the industry 2. Potential of new entrants into the industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products 1
1 Competition in the industry 2 Potential of new entrants into the industry 3 Power of suppliers 4 Power of customers 5 Threat of substitute products 1
The Five Forces model is widely used to analyze the industry structure of a company as well as its corporate strategy. Porter identified five undeniable forces that play a part in shaping every market and industry in the world, with some caveats. The five forces are frequently used to measure competition intensity,…