Essentially, a customer journey map helps you visualize the whole process a customer goes through, from their initial touchpoint throughout their entire lifecycle as they strive to achieve a specific goal. The map shows where customers enter your marketing and sales cycle, then how they find success with your products or services.
What is Employee Journey Mapping? An employee journey map is a visualization of the timeline of the entire employee experience, starting when people consider applying for a position until they leave the company. It depicts all the key touchpoints along the way, while underscoring employee needs and pain points.
One of the best approaches to analyzing and improving employee experience is a technique called Customer Journey Mapping (CJM). If you are not familiar with customer journey mapping, there is a complete guide we wrote on the subject.
Journey Map Sample