Value Proposition Framework

What is Value Proposition Framework? The below diagram explains Value Proposition Framework. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

The proposed framework focuses on a firm’s pre-emptive value offering (also known as a customer value proposition). This is a firm’s offering of the value it seeks to create for a customer, in order to meet his or her requirements.

A value proposition (VP) is a declarative statement that explains why a customer should purchase your product or service. The statement summarizes how you will deliver your brand promise and how your offering will deliver value to customers.

Ideally, a good value proposition model will help push your product closer towards product/market fit. Using a framework is meant to reveal potential knowledge gaps in about your customer, leading to parts of your product that won’t stick.

Value Proposition Framework