A Quick Guide to Market Intelligence. According to Quirk’s Marketing Research Review, market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace.” Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights.
Valuable market intelligence can be gathered using powerful online surveys and tools. Products Survey softwareLeading survey software to help you turn data into decisions. Research EditionIntelligent market research surveys that uncover actionable insights. Customer ExperienceExperiences change the world.
These insights can inform your marketing strategy, helping you to prioritize your marketing efforts and focus on marketing channels that can potentially expand your market share. You cannot stop once you identify the market size, as it is never constant.