A competitive analysis template is a document that helps you evaluate your competitors’ strengths and weaknesses, as well as your own. It can help you identify opportunities and threats in your market, and develop a strategy to gain a competitive edge. A competitive analysis template typically includes the following sections:
– Competitor overview: This section provides basic information about each competitor, such as their name, website, industry, size, and target market.
– Competitor offerings: This section describes the products or services that each competitor provides, and how they compare to yours in terms of features, benefits, quality, price, and customer satisfaction.
– Competitor strategy: This section analyzes the marketing and sales strategies that each competitor uses, such as their positioning, messaging, branding, channels, promotions, and partnerships.
– Competitor strengths and weaknesses: This section evaluates the advantages and disadvantages that each competitor has, based on their offerings and strategy. It also identifies their unique selling propositions (USPs) and core competencies.
– SWOT analysis: This section summarizes the strengths, weaknesses, opportunities, and threats (SWOT) for each competitor, as well as for your own business. It helps you identify the gaps and niches in the market, and the areas where you can differentiate yourself from the competition.
There are many free competitive analysis templates available online, such as [this one](^1^) from Smartsheet, [this one](^2^) from LogRocket, [this one](^3^) from HubSpot, and [this one](^4^) from Atlassian. You can use these templates as a starting point, and customize them according to your specific needs and goals. A competitive analysis template can help you gain valuable insights into your market and your competitors, and help you plan and execute a successful business strategy. ??