Marketing Information System

Marketing Information System

Marketing Information System: A marketing information system (MIS) collects, analyzes, and disseminates marketing data to support decision-making. It includes components such as internal records, marketing intelligence, market research, and analytical tools. An effective MIS helps businesses understand market trends, customer Continue reading Marketing Information System

Enterprise Information Management Framework

Enterprise Information Management Framework

Enterprise Information Management Framework: An enterprise information management framework provides a structured approach to managing an organization’s information assets. It includes components like data governance, data quality, data integration, and data security, ensuring that information is accurate, accessible, and secure.