Porter’s Five Forces Model provides a structured framework for industry analysis and the competitive dynamics impacting an industry’s profitability. What is the main objective of Porter’s five forces model?
Porter’s Five Forces Model is a tool or a framework you can use to work out how competitive an industry is, and therefore how attractive that industry is for someone who wants to enter that industry and achieve high profits.
The model is widely used to analyze the industry structure of a company as well as its corporate strategy. Porter identified five undeniable forces that play a part in shaping every market and industry in the world, with some caveats.