An Introduction to PESTLE Analysis As touched on above, PESTLE analysis is a business analysis tool that looks at things from six crucial viewpoints. To conduct a PESTLE analysis, you find as much information as you can about the business, and separate it between the six categories.
The PESTEL model is an extremely popular business analysis model, which is used in a tool called PEST or PESTEL analysis.
Other factors include Exchange rates, Recession, Demand & Supply, Taxes, etc.. These economic factors may not have a direct relationship with the businesses but may heavily influence their decisions. Here’s a more comprehensive listing of the economic factors for PESTEL analysis: