What is a Product Launch? A product launch refers to a business’s planned and coordinated effort to debut a new product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them.
Scope the launch Start by defining your target audience. Brian explained that instead of blasting your entire audience with your product or feature, you should use product development to build products and features for specific audiences. This requires narrowing down your target audience within your user base as much as possible.
2021 New Product Launch: A Step-by-Step Guide Hooked With Examples From Amazing Brands May 18, 2021November 10, 2021Alon GhelberAlon Ghelber