Market analysis focuses on the industry that a business is operating in to clarify strategy and decision-making processes. Discover the steps involved in conducting market analyses, finding target markets, and assessing cultural and legal regulations. Updated: 12/22/2021
The market analysis section of your business plan comes after the products or services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims. In general, the market analysis section should include information about the industry, your target …
Experienced research firms understand how to conduct a market analysis so that it is both comprehensive and concise, answering a range of questions, including (but not limited to): What is the market size? Who is the target customer? What is the competitor environment? Is the market growing or contracting? What are potential disruptors?