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Create a measurement and monitoring plan (this should fit in with your KPIs). Check the success of the individual elements of your digital marketing strategy at continuous intervals.
Personalization is becoming increasingly important in digital marketing. Therefore, when it comes to defining your strategy for carrying out your plan, keep these factors in mind: Know who you want to address, what their tastes, needs, or preferences are, where are you looking to meet their expectations, etc.
Digital Marketing Plan