Market Analysis Framework is a tool which is used by the companies and entrepreneurs to study the market for its products or services.
How to conduct a market analysis. 1 1. Industry overview. In this step, you’ll describe your industry and discuss the direction that it’s headed. You’ll want to include key industry … 2 2. Define your target market. 3 3. Competition. 4 4. Pricing and forecast.
For market analysis, I use 6 Forces and SWOT as a framework to begin market research. I’m not by any stretch a purist, but both approaches can uncover market dynamics that can shape your product strategy, and uncover where market research is needed.