The second stage of the ADKAR change management model, Desire, refers to communicating the benefits of the change to the team and creating a desire to change.
The second stage of the ADKAR change management model, Desire, refers to communicating the benefits of the change to the team and creating a desire to change.
There are plenty of benefits to using the ADKAR model: It provides a practical – not a theoretical – approach to change management. Some change frameworks merely describe group psychology or organizational change. These theoretical approaches can be useful, but they are difficult to apply directly.