A Key Performance Indicator (KPI) is a quantifiable measurement used to evaluate a company’s overall long-term performance. KPIs help determine a company’s strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector . KPIs can be financial, customer-focused, or process-focused . Financial KPIs include net profit, revenues minus certain expenses, or the current ratio . Customer-focused KPIs generally center on per-customer efficiency, customer satisfaction, and customer retention . Process-focused KPIs aim to measure and monitor operational performance across the organization . KPIs vary between companies and industries, depending on performance criteria . The goal of KPIs is to communicate results succinctly to allow management to make more informed strategic decisions .