Types of competitive analysis frameworks 1 SWOT analysis. A SWOT analysis analyzes a company’s positive traits and areas of growth. … 2 Strategic group analysis. A strategic group analysis shows the competitors in a map, graph or chart. … 3 Growth share matrix. … 4 Porter’s five forces. … 5 Perceptual mapping. …
In this list, we’ve covered visual techniques that you can use to research competitors, analyze competitive landscape and competitors’ market position and more. These visual competitor analysis tools help you organize the data you collect and make effective decisions about how you should position and market your product or service.
A Competitive analysis is a central part of a marketing plan. Information gathered from a competitive analysis helps you identify what makes your product or service unique from that of your competitors. Using that data you can develop strategies to attract your target market.