Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.
The Pragmatic Framework breaks down the essential activities needed to build and market products people want to buy. It provides you and your team with a common language that will help your organization better understand your market and the problems it faces.
The framework defines five fundamental phases of product marketing: discover, strategize, define, get set, and grow. We recommend familiarizing yourself with the full framework to really get to grips with each of the moving parts.