Marketing Technology Stack

What is Marketing Technology Stack? The below diagram explains Marketing Technology Stack. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

Marketing Technology Stack

Marketing Technology Stack is a collection of software platforms and tools that marketers use to plan, execute, and measure their marketing campaigns. It is a group of technologies that brands use to improve and optimize their marketing activities. The stack typically includes a mix of third-party applications and in-house solutions.

Creating a martech stack that helps you to deliver real business impact is no small feat. With thousands of options to choose from, how do you pick the marketing technology that’s right for your business? You might be familiar with Scott Brinker’s famous marketing technology (martech) landscape slide. Known as the Martech 5000 – nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017 – it’s said to be the most frequently shared slide of all time. By 2020, Brinker had added more than 2,000 vendors – that’s over 7,000 marketing software companies fighting for the same buyers’ attention in a $121 billion dollar industry. He revisited his landscape research in 2021 and confirmed it is indeed not shrinking. One thing is clear: this market is HUGE.

Despite optimism from marketers that spending would bounce back in 2021, marketing budgets dropped to 6.4% of overall company revenue. That’s down from 11% in 2020. Thanks to the impact of the COVID-19 pandemic, marketers are under more pressure than ever to get more bang for their buck, and that means they’re looking for tools that have a big return on investment (ROI) attached to an acceptable price tag. These days, teams want a simplified, integrated martech stack so they’re not wasting time jumping between tools or manually transferring information from one place to another. This not only saves time and makes marketers more efficient, it reduces the amount of budget required for effective campaigns.

A new wave of low-code and no-code marketing technology is making it easier for marketers to own the tools they work with – without having to be coding experts or rely on outside agencies to make things work. These modern martech stacks are empowering marketers to do more with less, which is ideal for teams that are trying to boost efficiency and business resilience. Customer expectations are also higher than ever before. As digital offerings across industries become more sophisticated, consumers want their interactions with brands to be seamless, customized,