Most market intelligence platforms act as information aggregators and a database for companies to view, download, and sometimes analyze different types of intelligence. The different types of information collected by these tools include:
Market intelligence tools (also called marketing intelligence software) helps businesses collect and aggregate needed information about companies and individuals in their marketplace. This can include:
Fig. 1. Marketing intelligence conceptual framework necessary information for marketers marketing decisions. CRM, prospects data, market data and competition. The warehouse. The represen ting process, access mart data and
