Market intelligence analysis

What is Market intelligence analysis? The below diagram explains Market intelligence analysis. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

Market intelligence analysis

So What Is Market Intelligence? In its broadest sense, Market Intelligence is the capturing of information relevant to a company’s markets. In a more practical context, it is the gathering, analysis, and dissemination of information that is relevant to the market segments your company participates, or wishes to participate in.

The third-party or in-house data sources market intelligence platforms pull from can include web analytics, business intelligence, SEO tools, contact center software, and sales enablement software. News outlets and press releases can be a source of market intelligence as well.

While there is no set plan for how companies should gather market intelligence, many do so by performing various forms of high-level analysis. Ajith Sankaran, senior vice president of market intelligenceat Blueocean Market Intelligence , said companies often forget that customers are a potential source of data.