Our market assessment and situation analysis provides you with a “market map” to help you make smarter choices as you execute your market development plans.
What is market opportunity analysis? Market opportunity analysis is the process of researching where and how you can reach more potential clients or grow your revenue share. It involves identifying competitions, understanding your audience, and uncovering potential risks.
To do a marketing plan situation analysis, you must consider the current state of the market and how it may influence your ability as a marketer to appeal to customers.