There are three most important and commonly used market analysis frameworks: 1. Porter Five Forces Model 2. SWOT analysis 3. PEST & PESTLE analysis These models help companies analyse their competition & improve their strategy. 1. Porter five forces model
The aim of market analysis is to identify the most important characteristics of a market and to determine the market structure at a certain point in time. The market structure describes the structure of a certain market.
May 5, 2015. A marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically a business plan that presents information regarding the market in which you are operating in.