GE McKinsey Nine Box Matrix

What is GE McKinsey Nine Box Matrix? The below diagram explains GE McKinsey Nine Box Matrix. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

The GE-McKinsey nine-box matrix is a strategy framework that offers a systematic approach for a corpora tion with multiple businesses or products to prioritize its investments. Business units are assessed by their appeal in the industry and strength relative to competition. Please see the below diagram for an example of Mckinsey 9-box matrix.