Four Ps

What is Four Ps? The below diagram explains Four Ps. This chart shows an important concept or a framework to help one run their business, improve company's strategy, internal processs, enhance project management, technology, and client experience.

Four Ps – 4 Ps – Four Ps Analysis – Four Ps Marketing – Four Ps Framework – 4 Ps, also known as Marketing Mix, is a business methodology that summarizes four key marketing components of a product or service offering.

The four parts of the framework are product, price, place and promotion. Product refers to the features of the product service. Price is the cost to the consumer as well as time and effort. Place is the location of sale / provision of service. Promotion is how the product is advertised and delivered to the consumer.