Customer Acquisition Strategy is a plan that businesses use to attract new customers and retain existing ones. It involves all the teams such as sales, marketing, creative, and more, and includes the activities and channels that those teams use to get their message across and connect with potential customers. A strong customer acquisition strategy attracts leads, nurtures them until they become sales-ready, and converts them into customers. The overall cost of these steps is referred to as your customer acquisition cost (CAC) .
Here are some tips to improve your customer acquisition strategy:
– Have a great website that catches people’s eye .
– Improve your mobile experience .
– Use AI to proactively acquire customers .
– Give sales teams visibility into customer data .
– Work with marketing to improve the quality of leads .
– Use CRM software .
– Add services on top of existing products and services .
– Listen to customer feedback .
You can also download a free customer acquisition cost calculator and get examples of customer acquisition strategies from HubSpot .