Identify measurable goals: A competitive analysis framework can help companies create specific goals. Marketing teams can use the data from their competitors to set specific, measurable performance goals for their next quarter or year.
The first thing you want to do in your competitive analysis strategy is to identify your competitors. Now, you may already have one competitor in mind, but there’s a possibility that you have other competitors that compete with you on Google that you’re not aware of.
This analysis can cover a whole range of areas, metrics, and disciplines. Some of these will be more important dependent on who you are, but the more exhaustive you are the more effective your analysis will be. Competitive positioning articulates your posture in the ecosystem you operate in. [1].
