7Ps of Marketing

Learn everything about the 7Ps of Marketing mix, Understand why this concept is still relevant today and will be relevant for the foreseeable future. The 7Ps of Marketing is the Price, Place, Promotion, Product, People, Process and finally, Physical Evidence.

– Smart Insights What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models according to a poll on Smart Insights.

This free download explains and gives examples of all of the most useful classic marketing models . The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach. We’ve created the graphic below so you can see the key elements of the 7Ps marketing mix.

7Ps of Marketing

Competitive Analysis Table

A competitor analysis table summarizes the main similarities and differences between your business and that of your competitors. You can compete more effectively after you have a good understanding of how your competitors operate and what their strengths and weaknesses are. This should be clearly visible from the competitor analysis table.

Startup Executive Summary

In order to do so you will have to provide a solid case for your business idea which makes your executive summary all the more important. A typical executive summary for a startup company includes the following sections: The business opportunity – describe the need or the opportunity.

This executive summary is built to provide a brief overview of the purpose and goals your business/ startup aims to achieve. The template has been constructed for you to only input the designated information- by doing so you should tackle the necessary information needed to either brush up your business idea or get your investors on board.

1) The executive summary would be used for providing initial due diligence for investors. 2) The executive summary would be used for organizing the main components of a business plan for a business, or probably in your case, your startup. Why is an Executive Summary Important?

Startup Executive Summary

Innovation Bell Curve

The diffusion of innovations curve (technology adoption curve or innovation bell curve) show the natural progression of a product through its lifecycle. The curve looks like a typical bell curve and help one understand how innovation travels from early adapters through chasm to late adapters.

Different Types of Due Diligence

Due Diligence Examples include completing a property inspection before buying a house. The best due diligence processes ensure close collaboration across different departments each with its own set of due diligence type requirement including financial, commercial, M&A, vendor and customer due diligence.

network diagram

Network Diagram – What is a Network Diagram
Network Diagram. A network diagram is a visual representation of network architecture. It maps out the structure of a network with a variety of different symbols and …
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Create a Network Diagram – Project
A Network Diagram is a graphical way to view tasks, dependencies, and the critical path of your project. Boxes (or nodes) represent tasks, and dependencies show up as …
Network Diagram Examples – Edraw Max
Seeking a solution for maximizing the efficiencies throughout the ne


PDCA cycle is an iterative process for continually improving products, people, and services. It became an integral part of what is known today as Lean management. The Plan-Do-Check-Act model includes solutions testing, analyzing results, and improving the process.

Plan-do-check-act, or PDCA, is a method organizations use to continually improve their internal processes, increasing the quality of their products and the overall efficiency of their business. PDCA is also called the Deming wheel, Deming cycle, or Shewhart cycle, after some of its earliest proponents.

The Pros and Cons of PDCA / PDSA. The model is a simple, yet powerful way to resolve new and recurring issues in any industry, department or process. Its iterative approach allows you and your team to test solutions and assess results in a waste-reducing cycle.


Decision Tree Impact Analysis

Decision tree is a tool that shows you how to make decisions when facing multiple options. The decision tree analysis implementation steps are to list all the decision, assign the probability of occurrence for each of the outcomes, assign the monetary impact of a risk occuring and calculate the Expected Monetary Value (EMV) for each decision path. Decision tree example below explains how to make a decision tree diagram and helps conduct impact analysis.

Innovation Canvas Satisfaction vs Importance Graph

The below diagram is an innovation canvas that shows client satisfaction vs. importance. Strategy Canvases provide a simple way of showing how competitors acquire customers, and/or how your customers select the product or service in your category.

RACI Diagram Example

RACI Matrix example – Building a Restaurant There are 2 interesting things in this RACI matrix: Since the Restaurant is not open yet, the Salesman is not Accountable for any of these tasks. When choosing the food suppliers, the Chef had to play 2 roles: Responsible and Accountable.

A key principle of RACI project management is the appointment of one person to oversee the project implementation plan. They are responsible for the entire project, or a segment of it, and exhibit leadership consistency. This gives team members one central authority for direction.

A RACI chart is a simple matrix used to assign roles and responsibilities for each task, milestone, or decision on a project.

RACI Diagram Example

Project Management Dashboard Example

Project Management Dashboard below is an exmple of how to report on project status to senior management. What should I include in the project management dashboard? The status of the work streams, progress to date, key milestones and dates, any KPI or metrics important to the project.