PESTLE Analysis PESTLE analysis is a tool which determines the external marketing factors (commonly known as macro environment factors) that have an effect on the organization. The outcome of a PESTLE analysis pinpoints certain threats and weaknesses that a business might be unknowingly exposed to.
A PEST analysis includes the social, economic political and technological factors. Likewise, a macro environment encompasses these factors along with legal and environmental factors as well. The organization has no command over these external factors that affect it.
Typical economical factors of a PESTLE analysis, include: 1 Economic growth 2 Exchange rates 3 Interest rates 4 Inflation rates 5 Disposable income 6 Unemployment rates