What is a pestel analysis and why it matters

What is a pestel analysis and why it matters

An Overview of the PESTEL Framework. A PESTEL analysis is a tool or framework for marketers. You can use it if you are seeking to analyze and screen the external marketing environment of you company. The strategic management tool gauges the macro environmental factors. The results make decision taking much easier.

An Overview of the PESTEL Framework. A PESTEL analysis is a tool or framework for marketers. You can use it if you are seeking to analyze and screen the external marketing environment of you company. The strategic management tool gauges the macro environmental factors. The results make decision taking much easier.

The aim is to assess how exactly the factors influence business performance. You can judge 6 types of environmental influences in the PESTEL framework. They are political, economic, social, technological, environmental, and legal.