Porters Five Forces Model

Porter’s Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry’s weaknesses and strengths.

Michael Porter’s Five forces model for industry analysis. The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry.

The key to the success of an industry, and thus the key to the model, is analyzing the changing dynamics and continuous flux between and within the five forces. Porter’s model depends on the concept of power within the relationships of the five forces. INDUSTRY COMPETITORS.

Porters Five Forces Model