Client Journey Map Example

Examples 6. Free Templates 7. Mapping Tools The customer is everything, so creating a customer journey map is a no brainer. As Sam Walton says, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Here are a few actions you can take to map your customer experience journey: 1 1) Buy stuff. Literally. Try buying one of your company’s products or services as if you were a consumer who’s only slightly familiar with your brand. 2 2) Ask the customers. 3 3) Use data. 4 4) Craft personas. 5 5) Visualize the journey. More items

Once management sees the benefits of research, they will be willing to spend more time on it. With your research complete, it is time to create the map. As mentioned, there is no right or wrong way to produce a customer journey map. Normally, it will be some form of infographic with a timeline of the user’s experience.

Client Journey Map Example