Supply and demand graphs is one of the most used tools in Economics. It depict the equilibrium between suppliers and consumers. The graph is an intersection of two curves mapped against quantity and price.
Demand curve has a negative slope as consumers are willing to pay a higher price for a low quantity of goods. As the price declines, the quantity demanded increases. Suppliers, on the other hand, are willing to supply a large quantity at a higher price and a low quantity at a lower price.
Marketing Plan – Marketing Plan Template – Marketing Plan Sample – Marketing Plan is a document outlining company’s plans and course of action regarding advertising and product promotion. The plan usually addresses each of the components of the 4Ps of marketing, specifying what the place, promotion, price for a given product will be.
Below is a sample marketing plan template that identifies different channels for a real estate company advertising including internet marketing, direct mail, open houses (i.e. physical advertising) and other channels. Marketing plans also include specifics on how each of the channels will help promote the product.
Four Ps – 4 Ps – Four Ps Analysis – Four Ps Marketing – Four Ps Framework – 4 Ps, also known as Marketing Mix, is a business methodology that summarizes four key marketing components of a product or service offering.
The four parts of the framework are product, price, place and promotion. Product refers to the features of the product service. Price is the cost to the consumer as well as time and effort. Place is the location of sale / provision of service. Promotion is how the product is advertised and delivered to the consumer.
Recruitment Process – HR Recruitment – Recruitment Process Analysis – Recruitment Process Framework – A standard recruitment process within an organization allows for an effective and efficient hiring of candidates including employee onboarding. Hiring of individuals and broader talent management are key parts of company’s HR strategy.
Recruitment HR processes include position assessment, data base search, advertisement of roles, short listing, interviewing, sharing final shortlists, conducting final interviews, negotiating offers, arranging on-boarding, keeping backup candidates. The hiring processes are usually conducted by Recruitment officers, part of a Recruitment Centre of Excellence (COE).
Marketing mix is a fundamental business tool that outlines the four key components of any product or service: product, price, promotion and place. Acting as a short-cut, the marketing mix allows marketers to easier envision an optimal brand’s offering. The framework was originally coined in the 1960’s by a marketer by the name of E. Jerome McCarthy and since then became popular and has been used throughout the world.
This category includes a wide range of offerings. In fact, a product or a service can be anything that satisfies a customer demand, whether tangible or intangible. For example, a car, a disposable razor or a software program – all fall under the tangible category. In order to create value for customers and the firm, marketers need to make decisions about the product, such as: brand, size, quality, features, packaging, warranty, etc. Once these key product characteristics have been identified, the marketing team can then move on to determining the price of the offering.A service, on the other hand, usually falls under an intangible category, such as a technical support experience, a haircut or a plane flight.
Price is a crucial component of the marketing mix for two reasons. First, it is a major determinant of the company’s profit and therefore company’s success on the market. Secondly, it affects how valuable the customer finds the product or service. On the one hand, the less the customer has to give up in order to receive something, the more valuable he or she will perceive it to be. On the other hand, certain luxury goods and services (e.g. a high-end car, a business class flight, a designer dress, etc.) are sometimes perceived as more valuable as a result of their higher price.Aside from money, price also includes other things a customer is willing to give up in return for the product or services, such as time and effort.
From the marketer’s perspective, determining the price could also involve determining the following: discounts, allowances, costs, payment periods and credit terms.
Promotion includes providing information and communicating value to potential customers. Such communication can be used to persuade and remind potential customers, influence and enhance their opinion of product or service, as well as elicit a response. The multiple methods of promotion include: advertising, public relations, sales promotion, celebrity endorsements, product placement and word-of-mouth. Marketers task is to determine which method(s) better suits the target audience.
Of the 4P’s of the Marketing Mix, place is an often undervalued component. However, place refers to the distribution of goods or services from the manufacturer/provider to the consumer. This process includes multiple stakeholders and therefore involves higher risk. A few examples of such intermediate agencies are: marketing channels, retailer locations, supply chain, etc. Therefore, it is crucial to create a well-functioning logistics, so that the product or service is delivered on time and conveniently for the customer. To do that a mix of strategies like intensive distribution, selective distribution, exclusive distribution and franchising can be used.
CDSTEP – CDSTEP Marketing Diagram – Cdstep Marketing Analysis – Cdstep Marketing Framework – Cdstep Marketing Business Methodology – Cdstep Marketing model is a marketing tool that shows various components of marketing including immediate environment such as customers, company, competitors and outside environment.
The outside environment includes the following macro environmental factors: demographics, culture, social, legal, political, technology and economic environments. Essentially, cdstep is showing that marketing is more than just communication of a product to a consumer, it is very much dependent on the surrounding environment. Below is the cdstep marketing strategy diagram.
Bullwhip Effect – Bullwhip Effect Analysis – Bullwhip Effect Framework – Bullwhip Effect Business Methodology – Bullwhip Effect is one of the recongnized recurring issues whereby a sudden spike or a decline in demand from a customer results in much bigger effect on the supply chain.
The longer the supply chain, the more pronounced is the effect with potentially huge variations and volatility for producers of raw materials. Understanding of this effect should limit managers mistakes when it comes to overproduction, ordering of goods and meeting customer demand. Below sample images are examples of Bullwhip Effect.
HR Strategy – HR Strategy Analysis – Human Resources Strategy – Hr Strategy Framework – HR Strategy Business Methodology – hr strategy model is essential for the development of talent and leadership within a company, key to the long-term success of a company.
Human resources is one of key business functions and its strategy stands on the following key pillars: leadership development, performance management, talent management, employee engagement and succession planning. Below sample images are examples of HR Strategy used in business management.