Brand Archetypes Examples

The archetype framework identifies the 12 core archetypes. 12 Brand Archetypes with examples. I will describe each shortly and give you 48 examples: 3 examples in branding and 1 example in film. So that you can relate and understand how to use archetypes to define your brand. 1. Innocent

But archetypes are fully formed personalities with an outlook on life, an opinion on the world and firm beliefs that allow brands to connect as though they were human. In other words, if you want your audience to know who you are as a brand, your brand needs to know who it is.

In a world with no shortage of media stimuli, brand archetypes enable marketers to pin down specific imagery and ideas that they know can make a direct impact with their audience.

Brand Archetypes Examples